Holiday Inn Express, North Hollywood.


Sunrise Ford

Holiday Inn

One of the strangest juxtapositions of new development and old crap can be seen in the San Fernando Valley east of Lankershim on Burbank.

A new six-story Holiday Inn Express is going up on the south side of Burbank Blvd. within view of the “arts district” yet firmly within the auto zone of muffler, tire, transmission, oil change, lawnmower and auto sales dealers.

Imagine you are a naïve guest, perhaps from Iowa, who is coming to Los Angeles for the first time and you see this modernistic, multi-colored Mondrianlike building on Trip Advisor. You might be excused for believing that you had lucked into a real fine deal, a lovely, clean hotel with good rates right in the heart of North Hollywood.

Upon checking in, you drive up Lankershim, past Sunrise Ford with its bright red painted “Diesel Truck Repair Center”.

Lawnmower

VAS

You go up to your room and look out and see V.A.S Auto Repair and John’s Lawn Mower with its garages full of grease monkeys changing oil, servicing radiators, and loading up pick up trucks with power equipment and lawn mowers.

EBT

If you are getting hungry, after walking through all the paint and gasoline fumes, and breathing in the smell of diesel, you can pick up something to drink at N. Hollywood Liquor where they accept EBT and can also cash your check for a fee.

$1 Taco

Smoke Shop

For a stroll you might stop by for a bite to eat at Tacos Manzano where Taco’s Tuesday is only $1. Or go directly next door to the Smoke Shop or Harry’s Auto Repair where the smog experts work behind cinderblock murals of Marlboro cigarettes and hookah. Pick up some pot at any of the medicinal pharmacies along the way. Marijuana is to modern Los Angeles what rice is to China.

Los Burritos

Quick Lane

If you don’t want burritos on the cheap you can have a more expensive burrito at Los Burritos or go across the street and get an American style burrito burger at Denny’s. If you crave nightlife you can go to El Zorro nightclub right next door to the Quick Lane Tire and Auto Center.

In another 50 years, a new generation of vaca negras will waddle past here, orange drinks in hand, and wonder if that bad old motel with prostitutes and vagrants will ever be torn down.

Lankershim and Victory: 1930


Al_Monroe_station_in_North_Hollywood_Lankershim_Boulevard__Victory_Boulevard_Los_Angeles_CA_1930_image_1

83-years-ago, the San Fernando Valley was an all together different place than today.

Rural and urban, it was dotted with Spanish style gas stations, grocery stores, small houses; orange and walnut groves, neatly designed and well-kept businesses, with swept curbs and gracefully articulated architecture. Store signs were designed to fit into architecture and each letter and every proportion was sensitive to the greater architectural whole.

Photographer Dick Whittington worked this region back then, and his images are kept, for posterity, in the archives of USC.

Heartbreaking it is to see what has become of the corner of Lankershim and Victory today, a grotesque piling together of cheap plastic sprawl and indifferent commerce, junk food and junk culture. Even without looking, people know the location Lankershim and Victory is synonymous with ugly. Guns, crime, speeding, littering, illegal everything…that is what it is today.

What started out with great promise, California, is now ready for the apocalypse.

Magnolia near Riverton, North Hollywood, CA


Bold colors and imaginative storefronts in North Hollywood, Los Angeles, CA.